Strategic management practise Assignment Example | Topics and Well Written Essays - 5000 words - 1

Strategic management practise - Assignment Example The purpose of this report is to conduct a strategic audit of a real-life organization and on the basis of strategic issues being faced by the organization, the goals, actions and key elements of performance management system to develop strategy are discussed in this organizational context. The report has four major sections, wherein the first section, the strategic issues are identified by employing a strategic audit. The strategic analysis is performed with the help of some strategic tools, such as PESTEL Analysis, SWOT Analysis, and Porter’s five forces model. Then to address these issues, the goals are set in the context of the organization in the second section. Thirdly, the actions are recommended which the organization should take. A strategy statement is also summarized in this regard. In the last section, the key elements of the performance management system are elaborated, which are important to develop the strategy for the organization. To address the purpose of the report, FedEx Corporation is selected. The FedEx Corporation was originated in 1971 by Frederick Smith, where its previous name was Federal Express, centered in Little Rock, Arkansas, and headquartered in Memphis, Tenn. The founder’s business visions have been esteemed all over the years, who always concentrated on providing superior customer services than rivals. During the start of the company, after fronting a number of funding problems, the company struggled and strived for its survival. The company entered into the initial public offerings in 1998, and its renowned itself as the name of FedEx Corporation in 2000 (FedEx Co., 2014). The FedEx Corporation is involved in delivery and shipping services mainly, and also it has developed a portfolio of business. It delivers different services to the different segments of the customers, which are business consulting services or support solutions, logistics services, e-commerce, and mainly

Marketing Plan -marketing stratgy-target customer Essay

Marketing Plan -marketing stratgy-target customer - Essay Example The first step is conducting a market research for the smart home control system (Brethauer, 9). It is important to know who is using the product, who will be interested in the product, as well as the actual people who will purchase the product, and to whom the control systems will benefit. Likewise, an adjustment should be done based on the market results. Moreover, an investigation should be conducted on the competitors of the smart home control systems. It is necessary to evaluate how the new product differs as compared to the competitors’ products. Furthermore, test the new product with focus groups to determine their feedback to the promotions. The use of other marketing platforms to advertise the control system is vital. For example, the use of online promotions on social media like Facebook and twitter, using television spots, the use of out of home advertising is also necessary. The use of website is the most efficient way of advertising because the word today depends on technology. Most people use the internet, a visitor may land into the smart home website, and they will be able to learn more about the new product. It is also necessary to create a public relation program where the press is allowed to review the product, then writing articles to send to the public media, providing interviews to the smart homeowners and allowing them to provide detailed information about the new product. It is also important to hold a launch event. During the launch event, many opportunities are available to present the product to target market. This will bring about brand awareness and people may be interested to purchase the product. Additionally, to evaluate the readiness of the launch to ensure that the timing is coordinated and the product is readily available after its announcement. Also, the smart home control owners should create a marketing plan tracker that will aid in doing regular follow-ups to ensure that all involved persons is informed on the